Google has increased the price of its seven-month-old Pixel 10a smartphone by $100 to $599, attributed to rising memory costs affecting the consumer electronics industry. This price hike highlights the ongoing memory-chip shortage impacting smartphone costs. Tech-news site 9to5Google reported the increase, though a Google representative did not respond to requests for comment.
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Recent trends show a rise in smartphone prices, with Samsung Electronics raising prices on most of its Galaxy S26 models by $100 as well. Apple's iPhone 18 Pro and Pro Max, launched last month, also came with higher price tags than previous models, reflecting similar increases on older devices.
The budget Pixel 10a, which offers limited upgrades over the Pixel 9a from 2025, is equipped with Google's two-year-old Tensor G4 processor. In contrast, Google's premium Pixel 11-series features the latest hardware, with starting prices of $899 and going up to $1,899 for the Pixel 11 Pro Fold. When Google introduced the Pixel 11 line in August, prices were generally $100 higher than the previous generation, although the company attempted to mitigate these increases by offering enhanced storage in base models.