Apple has unveiled its first foldable smartphone, the iPhone Duo, which could potentially mainstream the foldable category, according to Bloomberg Strategist Mark Gurman. Introduced at a price of $1,999 on September 9, the Duo features a 7.6-inch display and aims to offer the convenience of portability alongside a larger screen suitable for gaming, video, and multitasking.
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Gurman predicts the iPhone Duo will set a new standard in the foldable market and believes that the category could see significantly increased adoption over the next decade. Despite Samsung's early entry into the foldable segment, it still represents a small fraction of global smartphone shipments.
The high starting price of the Duo may hinder its initial adoption; however, Gurman is optimistic that this barrier will lessen as component costs decrease and Apple's leasing options expand. He also suggests that there is potential for Apple to introduce additional models, possibly at more accessible price points. The Duo is set to be available to customers on October 23, with preorders starting on October 16.