Honda has introduced a new brand campaign featuring the upgraded 2027 Honda Passport TrailSport. The campaign kicks off with a 30-second advertisement titled "Base to Captain," which portrays the enhanced Passport TrailSport as the centerpiece of a family adventure that transforms a road trip into an imaginative journey through space, as seen from a young explorer's perspective.
Read More
Set to begin arriving at dealerships this week, the 2027 Passport TrailSport is marketed as the "ultimate adventure Honda SUV," highlighting its increased ride height and improved suspension for enhanced off-road performance. This campaign aligns with the Honda brand's slogan, "The Power of Dreams," emphasizing how dreams and creative thinking can open up new possibilities. According to Honda, the advertisement aims to inspire curiosity and exploration.
Honda's initiatives in exploration extend beyond marketing. In 2025, the company successfully conducted a launch and landing test of an experimental reusable rocket. Additionally, Honda is researching regenerative fuel cell systems to advance energy storage technology, aimed at supporting sustained human presence on the Moon.
The campaign also showcases the Honda Base Station Prototype, a concept for a towable RV designed by Honda’s U.S. R&D engineers, which aims to expand options for off-road adventures. "Base to Captain" will be aired across multiple media channels, including national broadcasts, cable, streaming platforms, and digital and social media. It will feature prominently during major national sports events, such as NFL and college football games, along with NBA, WNBA, and NHL competitions, and will also be displayed on sites like CBSSports.com, NFL on FOX, and various social media platforms including Reddit and TikTok.