Sales of Samsung Electronics' Galaxy Z Fold 8 have increased by approximately 10 percent in South Korea in the week following the unveiling of Apple's first foldable smartphone, the iPhone Duo, according to industry sources. This rise in sales is attributed to consumers who delayed purchases while awaiting Apple’s release but opted for the Galaxy Z Fold 8 instead.
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Factors influencing purchasing decisions include the iPhone Duo's pricing and hardware specifications. The iPhone Duo is priced at 3.29 million won ($2,380) for the 256GB model, which is over 1 million won more than the Galaxy Z Fold 8's price of 2.28 million won for the same storage capacity. The more extensive 2-terabyte iPhone Duo model is being sold for 5.09 million won. In contrast, the price differential in the United States between the two models is about $100.